Posts Tagged ‘McLibel’

http://video.google.com/videoplay?docid=547901963081075342#

McLibel is the story of two ordinary people who humiliated McDonald’s in the biggest corporate PR disaster in history. McDonald’s loved using the UK libel laws to suppress criticism. Major media organizations like the BBC and The Guardian crumbled and apologized.

But then they sued gardener Helen Steel and postman Dave Morris. In the longest trial in English legal history, the “McLibel Two” represented themselves against McDonald’s £10 million legal team. Every aspect of the corporation’s business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children.

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